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On sell-outs and shut-downs in the late-stage craft beer market.

1015michaelroper

The biggest problem for those brewers is they started their careers in beer at breweries where the center of the universe is the brewer and the brewhouse, and the creativity within. Those people were supported by sales and marketing. At AB InBev, sales and marketing is the center of the universe, and is supported by the brewers and the brewhouse. I don't know that many people who grew up in their careers in a place where the beer was the focus can make that dramatic of a change.

The Hopleaf's Michael Roper discusses the realities of craft brew business after a corporate takeover - more bad beer, less good beer, employee drug testing, talent drain, sales people in charge - and explains why selling out has become the goal of people starting small breweries now, somewhere in the middle to end of the craft beer boom.

Michael talks with Chuck about Josh Noel's book Barrel-Aged Stout and Selling Out: Goose Island, Anheuser-Busch and how Craft beer became big business from Chicago Review Press.

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Guest

Michael Roper

Michael Roper has been the owner operator of the Hopleaf Bar in Chicago since he opened it in 1992.

 

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