Manufacturing Dissent Since 1996
New interviews throughout the week

Craft beer giants stumble under the influence of their own success.

833roper

How do you jump out the customer’s eyes in a way that nobody has used before? That’s becoming more difficult. Every cute and amusing way of putting the word ‘hop’ has been used. It is getting difficult, and it’s starting to get legal.

The Hopleaf’s Michael Roper talks about diminishing cool, lawsuits, kerning and other brewery ingredients.

Share Tweet Send

 

Michaelroperbio
Guest

Michael Roper

Michael Roper has been the owner operator of the Hopleaf Bar in Chicago since he opened it in 1992.

 

Related Interviews