Every single thing we see in our feed is curated for us, it's like a voice whispering in your ear. And that's an ideological power way more sophisticated than the vulgar, Cold War print giants that were ideological vehicles for their megalomaniac owners. This is a system wherein the platform owners don't really care what the ideological content is, all they care is that you are engaged. But that gives a tremendous advantage to any political operator - Jair Bolsonaro, Trump, Farage, the Indian far right - whoever knows how to orchestrate and manipulate these flows of attention.