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Prophet motive: Dissecting the myths of capitalism that the rich are selling the rest of us.

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The reason why I talk about people like Sandberg and Winfrey and Gates is not because I’m trying to demonize them. They are doing things, but they are doing things in a way that makes it difficult for other people to organize and to offer alternative strategies and alternative political visions.

Sociologist Nicole Aschoff dissects the ruling class’s dominant narratives about capitalism – from the market-based philanthropy of the Gates Foundation, to Sheryl Sandberg’s corporatized feminism – and warns that their attempts to soften the harsh edges of capitalism only strengthens and prolongs it.

Nicole’s new book is the highly recommended The New Prophets of Capital.

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Nicole Aschoff

Nicole Aschoff is the author of The New Prophets of Capital and an editor at Jacobin magazine.

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