Neoliberalism makes us think that we're at fault for social problems. By creating that artificial concept of causality, it internalizes the deflection of blame that corporate capital for so long was able to avoid, simply by having government laws that explicitly restricted people's mobility, and people from understanding the world around them, and from exercising basic freedoms. Since it's no longer cool to do that in our liberal, Western discourse - we've turned to subtler ways of of oppression.