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Choice is not liberation: On the buying and selling of feminism.


If you're just choosing choices that make your life better, but not doing anything to advance the station of all women, and make it so all women have those choices, I don't think that's something you can call 'feminist' - you can call it 'self-actualized,' you can call it 'self-empowering' - but it has nothing to do with an ethic of gender equality or liberation for all people.

Writer and Bitch Media co-founder Andi Zeisler explores 50 years of tension between feminism and capitalism in popular culture, and explains how mass media has adapted and amplified the language of empowerment, but in a depoliticized form in service of selling products, and why she's hopeful that a young generation of connected girls and women can reclaim feminism's radical, libratory potential.

Andi is author of We Were Feminists Once: From Riot Grrrl to CoverGirl, the Buying and Selling of a Political Movement from PublicAffairs.

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Andi Zeisler

Andi Zeisler is a writer, editor and co-founder of Bitch Media.


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