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What happens when #brands join the protest?

1001juliannetveten

We live in a corporatocracy that has privatized our daily lives, and corporations proceed with increasing impunity in degrading the conditions in which we live - especially those of the poor. So for protest to be effective, it has to confront those forces, rather than be allied with them. Ultimately the commercialization of protest just kind of neuters the message and preserves the status quo.

Journalist Julianne Tveten examines dissent's brand in a new age of commodified protest - from the ways corporations funnel the energy of social movements to safe consumption of the status quo, to the mostly toothless, apolitical performative resistance of liberals in the Trump-era. Also Facebook is still trash.

Julianne wrote the articles Living in a Pepsi Ad World for The New Republic and The Zuckerberg Hearings Were a Show Trial, And Facebook’s Monopoly Remains Unthreatened for In These Times.

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Julianne Tveten

Julianne Tveten is a freelance journalist specializing in the politics of tech.

 

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