Authors Anna Bernasek and D.T. Mongan explain how companies are using consumer data to set prices unique to individuals, how this discriminatory pricing is legal and only going to increase as we enter a consumer unfriendly economy, and why challenging this practice requires addressing both corporate policies and our own consumerism.
[Some initial audio wonkiness - clears up by 3:30]
Anna and Dan are authors of All You Can Pay: How Companies Use Our Data to Empty Our Wallets from PublicAffairs.
D.T. Mongan is a lawyer based in New York specializing in finance and corporate transactions.