Enshittification is not a theory about you shopping wrong or about fetishizing your consumption choices, nor is it even a theory about how the people who are doing this are bad. It is a theory about what happens when our policy makers create an enshittogenic environment. Whether the product is free or not, you are the product if they can get away with making you the product. A hospital that can't fix its own ventilator did not get a free advertising supported ventilator. The reason they're being charged 200 bucks for a technician to come out and type an unlock code after they make the repair is not because they didn't pay enough for the ventilator. It's because we have a law that makes it illegal for them to bypass that step.